A toolkit, a practice, a consultancy, and a movement.
Post Shame is a rubric for exploring your shadows, making peace with yourself, and, if you want, the world.
Post Shame exists to help us cope with the fact that the internet remembers everything. It’s a lens for exploring who gets shamed for what, and why.
Post Shame began with a simple belief: a nude photo leak isn’t a moral failure, and it shouldn’t disqualify someone from leadership. To confront revenge porn, we have to name the double standards that fuel it and face the truth that shame isn’t evenly distributed. Online shaming is gendered and racialized.
Born out of politics, Post Shame was built for a new era of Millennial and Gen Z leaders whose lives have been tracked since their teen years and are now searchable and hackable. Too many excellent people opt out because the internet feels too scary. Post Shame helps change that.
Founded by Adam MacLean, Post Shame helps candidates and leaders decide what kind of leader they want to be, and who they want to stand up for.
No one should lose a job because there’s evidence of them being sexual online. Nudes can be a medium, play, or simply proof of life in a body. Spoiler alert: we’re all naked under our clothes.
Experimenting with technology and scrutinizing how it shapes our lives, including intimacy, is normal. Post Shame is pro-consent, pro-context, and anti-coercion. If someone weaponizes your intimacy or vulnerability, the shame belongs to them.
Post Shame also extends into sacred intimacy as an embodiment practice: a way to reconnect with pleasure and joy, and to approach difficult conversations with more honesty and less harm. It can support people rebuilding after high-intensity religion, navigating evolving politics without turning every shift into a public trial, and finding recovery and reinvention in a world where anonymity isn’t guaranteed.
As tech platforms shape how we’re seen, punished, and understood, Post Shame gives you tools to tell your story on purpose and make the internet work for you, not against you.
Post Shame is a lens, a methodology, an ongoing conversation, an embodiment practice built for our current, overwhelming era of visibility, where the internet can make everything feel louder and more permanent than it is. We help you parse what’s truly you from the cacophony, with strategy and dignity.
Six Steps of Post Shame
Our process helps people own pieces of their past that might have jeopardized their future if they were leaked online.
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1. DISCOVER
Having empathy for something in the news, or remembering something from your past, pursue an opportunity and be forced to do opposition research on yourself.
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2. INVESTIGATE
Consider what could happen if the information was released, consider if anyone else has been in this position. Shame thrives in secrecy. Shine a light on shame.
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3. CONFIDE
Look for a friend, therapist, or trusted advisor and share your story. Notice what happens when the secret comes out in small scale.
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4. FIND YOUR WAY TO LEAD
Find a way to help others who may be going through something similar and help dissolve their shame by letting them know they’re not alone. Prepare to come out.
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5. SHARE & LISTEN
Listen to the feedback. Witness breakdowns and breakthroughs as the impacts land with others and your view of yourself changes. Continue to share if/how you’re changing.
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6. REMAIN IN THE CONVERSATION
#PostShame is a journey and not a destination. After going through the process once you’ll be ready to find something else and start all over again.